Getting Started with Honey
How does Honey partner with merchants?
We partner with brands via Affiliate Networks to help confirm user purchases, and we get a commission for driving those sales. Working with an Affiliate Network is a requirement to optimize with Honey - please see below for additional details.
Frequently Asked Questions
Get StartedOur ProductsInsightsPartner HubI've partnered with Honey. What should I do to get the most out of the platform?
Make sure you have a Honey Branded Code shared with Honey
A Honey Branded Code is simple vanity code with the term “HONEY" in it. The goal here is to allow the shopper to check out with confidence - even if the discount isn’t large, there will always be a code available. Merchants that host Honey branded codes see an average of 5% higher conversion rates and 6% higher average order values – which can result in up to a 10% revenue increase. To participate, create and email over a vanity code that includes the term “HONEY” – for example, “HONEY10”. Include a description, any exclusions, and an expiration date (we recommend a minimum of 90 days, but the longer the better!).
Offer your shoppers Honey Gold
Honey Gold is presented to users as a points bonus in a range that is based on our effective commission rate. Members are given the opportunity to earn 1% - X% of their purchase. Honey Gold is dynamic and the reward members receive is based on chance. Our partners love this feature because it resonates well with our millennial shoppers and incentivizes them to checkout with confidence. We require an effective commission rate of 5% or greater to enable Honey Gold.
Keeping your store page up to date on joinhoney.com
Joinhoney.com is quickly becoming a premier savings destination. The website serves as a search and discovery platform for new stores and products and sees over 20M+ visits each month! As a partner, your brand will have a store page on JoinHoney.com. To keep the content up to date, be sure to update your offers and promotions in the Affiliate Network platform or ForMeToCoupon (www.FMTC.co).
What is affiliate marketing?
Affiliate Marketing is a performance-based advertising model, where an external partner is leveraged in order to promote the brand with the end goal of driving sales.
Which affiliate networks are integrated with Honey?
Adcell
Afilio
Affiliate Future
Avantlink
Awin
Commission Junction
Impact
Involve Asia
Kwanko
LinkConnector
Pepperjam
Rakuten
ShareASale
Soicos
TradeTracker
Tune / Hasoffers
vCommision
WebGains
How long will the integration take for our store to go live on Honey?
Currently there is a queue of stores waiting for the integration required to get live on Honey. This process may take a few weeks, but rest assured our team will be in touch with you once your store page is live.
What does it cost to partner with Honey?
Honey requires a minimum of a 3% commission in order to partner with us which is applied to each purchase a member makes on your site. Honey requires a minimum of a 5% commission in order to for us to enable Honey Gold on purchases members make on your site. Remember, all opportunities with Honey are performance-based, so commission is only paid to Honey when a transaction occurs, so ROIs will always be positive.
Can we optimize with Honey through a commission increase?
We would love to work more closely with your brand through a commission increase! This would enable us to offer a higher and stronger rate of Honey Gold loyalty for our members.
Honey Gold increases are a great way to boost KPIs such as revenue, conversion rate and average order value due to the higher points earning potential available for members. They are more likely to go ahead and complete their checkout with this added incentive.
To go ahead, simply serve the commission increase through the network, and Honey Gold will update automatically.
How do I add/remove codes on the Honey platform?
As a partner, you have control over the content hosted on the Honey platform. Simply reach out to your Honey Partnerships Team to update the codes and promotions currently being hosted. Should you not have a partnerships team, please reach out to merchantsupport@joinhoney.com who will connect you with the appropriate team.
Honey Gold is our points-based loyalty program that turns passive shoppers into active buyers by giving our members the opportunity to earn points back on their purchases, which can then be built up over time and exchanged through Honey for gift vouchers. It’s a gamified experience where shoppers can earn 1–X% back on their orders (X = our commission rate). Honey Gold works to strengthen brand loyalty, resulting in increased conversion rates. Learn more about Honey Gold here.
How do I adjust my Honey Gold rate?
To adjust your Honey Gold rate, simply update your commission rate in the Affiliate Network.
How much is 1,000 Honey Gold points worth?
Currently, 1,000 Honey Gold points can be redeemed for a $10 USD ($10 AUD, €10 EUR, £10 GBP) card at select stores.
Honey currently has 30M+ members globally, with 5.6M in the EU, 2.9M in the UK, 2.7M in Canada and 1.7M in Australia.
Honey is available for members globally, and our loyalty component Honey Gold is live in the following 16 countries: US, UK, AU, CA, IN, DE, ES, FR, IT, NL, IE, AT, BE, FI, PT, and SE.
Our search and discovery platform joinhoney.com attracts 20M+ visits globally per month, with 5.2M visits in the EU, 2.7M visits in the UK, 2.5M visits in Canada, and 1.2M visits in Australia.
If I'm already joined to an affiliate network, what's next?
If you’re already joined to one of the affiliate networks mentioned above, simply offer program terms to Honey in the affiliate network. This will begin the process of establishing an active partnership. From there, someone from Honey will contact you to get started. Once Honey has accepted your affiliate network partnership offer, we will generate a store page for your brand on joinhoney.com and begin posting savings for your store. Get started here.
What paid placement opportunities are available?
We don't currently offer bookable on-site placements, but our team are always looking for opportunities to connect our merchants with our members. For now, the best way to do this is to optimise via offering branded codes and by engaging in our loyalty program, Honey Gold.
How can we get Honey Gold loyalty live?
Honey Gold automatically activates for partners who offer an average commission rate of 5% or greater.
If you are not currently offering a 5% commission and would like to enable Honey Gold, please send the offer through the network and respond to this email. To run increased rates of Honey Gold upwards of 5% to further incentivize purchases, simply serve the new rate in the network and Honey Gold will update automatically.
How do I update my store page on joinhoney.com
Joinhoney.com is quickly becoming a premier savings destination. The website serves as a search and discovery platform for new stores and products and sees over 20M+ visits each month! As a partner, your brand will have a store page on JoinHoney.com. To keep the content up to date, be sure to update your offers and promotions in the Affiliate Network platform or ForMeToCoupon (www.FMTC.co).
Can we set up a Honey Branded Code?
Definitely! Once created on your side, you can submit the Honey Branded Code details directly to our deals team through this form and the code will be scheduled to go live on Honey on your requested start date.
Please find below examples of Honey Branded Codes you can offer:
A long term, sitewide offer that tends to perform best (HONEY10 for 10% off)
A code with a minimum spend threshold (HONEY15 for 15% off $100)
A code for free shipping (HONEYFREESHIP)
A new customer only code (HONEYNEW)
How quickly can codes go live?
We aim to get codes live within 24 hours, however there can be delays during busy periods. You can keep an eye on your joinhoney.com store page to see when the code is live.
Alternatively, the Deals Team (merchantsupport@joinhoney.com) can schedule codes to go live at any requested start date.
What exposure can we get from running a commission increase and/or an exclusive code?
Whilst we do not book or guarantee exposure in favour of a more personalized and relevant member experience, running Honey Gold and Honey Branded Codes will increase your chances of featuring across our search and discovery site joinhoney.com and on our mobile app (currently live in US, UK, France, Italy, Spain, Netherlands, Germany, Portugal, Australia and Canada).
Joinhoney.com gets 20M+ visits globally and is entirely algorithm led based on which stores are performing well for our members, who is optimizing strongly with us and who is giving our members good value.
Get started with Honey today
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