Product Solution

Honey Gold Rewards Programme: Commission Increase
During the four-week promotion period (21 April – 15 June, 2021) the German fashion retailer increased their Honey Gold commission rate by +1% (from 5-6%). Honey members received the Honey Gold reward automatically after checkout.

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Product Solution

Honey Gold Rewards Programme: Commission Increase
During the four-week promotion period (21 April – 15 June, 2021) the German fashion retailer increased their Honey Gold commission rate by +1% (from 5-6%). Honey members received the Honey Gold reward automatically after checkout.

Results

When the fashion retailer increased their Honey Gold commission rate by +1% during the promotion period, they were able to realize an 82% uplift in sales value and an 84% uplift in orders when compared to the month prior, when the Honey Gold commission had not been increased.

C A S E S T U D Y

Honey Gold

German Fashion Retailer

Challenge

A leading fashion retailer in Germany was looking for an effective way to increase sales value and the number of orders on their website.

Challenge

A leading fashion retailer in Germany was looking for an effective way to increase sales value and the number of orders on their website.

Results

When the fashion retailer increased their Honey Gold commission rate by +1% during the promotion period, they were able to realize an 82% uplift in sales value and an 84% uplift in orders when compared to the month prior, when the Honey Gold commission had not been increased.

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Company

Media

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Legal

Products

*Honey Internal Data, Honey Gold comparison period from 23 February - 20 April, 2021 / optimisation period: 21 April - 15 June, 2021
This case study describes the experience of one business. Actual results may vary. This content is provided for informational purposes only. You should always obtain independent business, tax, financial, and legal advice before making any business decision

C A S E S T U D Y

Honey Gold

German Fashion Retailer

84%

Increase in Orders

82%

Increase in Sales Value

01 Honey Shoppers Can Earn Honey Gold
Honey shows a range of redeemable Gold reward points based on a retail partner's commission rate. The points program helps incentivise shoppers to purchase from your store instead of other sites.

02 Honey Re-engages the Shopper with Good News
Honey re-engages shoppers post-purchase with a personalised email to let them know the value of their redeemable Gold reward points.

03 Honey Can Redeem Honey Gold
Shoppers can redeem their Honey Gold reward points in the form of gift cards usable at select Honey partners or by donating the value to a charity of their choice.

Learn More About Honey Gold

Our Points-based Reward Program

Shoppers using Honey were 166.6% more likely to make a purchase than shoppers who had visited the brand’s website and did not use Honey

Honey helps drive high conversion rates

Honey helps make already high-value customers more valuable

Existing partners who used Honey had 16.3% more revenue per customer compared to non-Honey partners

12 months after consumers interacted with Honey, the revenue per shopper was 38.7% higher than non-Honey shoppers

Honey’s Reward program, Honey Gold, helps increase basket size

Active Honey Gold shoppers have a 16% higher average order value and 108% higher gross merchandise value than non-Honey Gold shoppers

Data source: Commission Junction – A study of Affiliate Incrementality, September 2018

82%

Increase in Sales Value

84%

Increase in Orders

01 Honey Shoppers Can Earn Honey Gold
Honey shows a range of redeemable Gold reward points based on a retail partner's commission rate. The points program helps incentivise shoppers to purchase from your store instead of other sites.

Honey Re-engages Shoppers with Good News
Honey re-engages shoppers post-purchase with a personalised email to let them know the value of their redeemable Gold reward points.

02 Honey Shoppers Can Redeem Honey Gold
Shoppers can redeem their Honey Gold reward points in the form of gift cards usable at select Honey partners or by donating the value to a charity of their choice.

03

Learn More About Honey Gold

Our Points-based Reward Program

Honey helps drive high conversion rates

Shoppers using Honey were 166.6% more likely to make a purchase than shoppers who had visited the brand’s website and did not use Honey

Honey helps make already high-value customers more valuable

Existing partners who used Honey had 16.3% more revenue per customer compared to non-Honey partners

12 months after consumers interacted with Honey, the revenue per shopper was 38.7% higher than non-Honey shoppers

Honey’s Reward program, Honey Gold, helps increase basket size

Active Honey Gold shoppers have a 16% higher average order value and 108% higher gross merchandise value than non-Honey Gold shoppers

Honey Gold Rewards Programme: Commission IncreaseDuring the four-week promotion period (21 April – 15 June, 2021) the German fashion retailer increased their Honey Gold commission rate by +1% (from 5-6%). Honey members received the Honey Gold reward automatically after checkout.

Get started with Honey today

Honey Gold Rewards Programme: Commission IncreaseDuring the four-week promotion period (21 April – 15 June, 2021) the German fashion retailer increased their Honey Gold commission rate by +1% (from 5-6%). Honey members received the Honey Gold reward automatically after checkout.

When the fashion retailer increased their Honey Gold commission rate by +1% during the promotion period, they were able to realize an 82% uplift in sales value and an 84% uplift in orders when compared to the month prior, when the Honey Gold commission had not been increased.

A leading fashion retailer in Germany was looking for an effective way to increase sales value and the number of orders on their website.

A leading fashion retailer in Germany was looking for an effective way to increase sales value and the number of orders on their website.

When the fashion retailer increased their Honey Gold commission rate by +1% during the promotion period, they were able to realize an 82% uplift in sales value and an 84% uplift in orders when compared to the month prior, when the Honey Gold commission had not been increased.

Get started with Honey today

01

Honey Shoppers Can Earn Honey GoldHoney shows a range of redeemable Gold reward points based on a retail partner's commission rate. The points program helps incentivise shoppers to purchase from your store instead of other sites.

02

Honey Re-engages the Shopper with Good NewsHoney re-engages shoppers post-purchase with a personalised email to let them know the value of their redeemable Gold reward points.

03

Honey Can Redeem Honey GoldShoppers can redeem their Honey Gold reward points in the form of gift cards usable at select Honey partners or by donating the value to a charity of their choice.

Our Points-based Reward Program

Shoppers using Honey were 166.6% more likely to make a purchase than shoppers who had visited the brand’s website and did not use Honey

Honey helps drive high conversion rates

Honey helps make already high-value customers more valuable

Existing partners who used Honey had 16.3% more revenue per customer compared to non-Honey partners

12 months after consumers interacted with Honey, the revenue per shopper was 38.7% higher than non-Honey shoppers

Honey’s Reward program, Honey Gold, helps increase basket size

Active Honey Gold shoppers have a 16% higher average order value and 108% higher gross merchandise value than non-Honey Gold shoppers

Data source: Commission Junction – A study of Affiliate Incrementality, September 2018

01

Honey Shoppers Can Earn Honey GoldHoney shows a range of redeemable Gold reward points based on a retail partner's commission rate. The points program helps incentivise shoppers to purchase from your store instead of other sites.

Honey Re-engages Shoppers with Good NewsHoney re-engages shoppers post-purchase with a personalised email to let them know the value of their redeemable Gold reward points.

02

Honey Shoppers Can Redeem Honey GoldShoppers can redeem their Honey Gold reward points in the form of gift cards usable at select Honey partners or by donating the value to a charity of their choice.

03

Our Points-based Reward Program

Honey helps drive high conversion rates

Shoppers using Honey were 166.6% more likely to make a purchase than shoppers who had visited the brand’s website and did not use Honey

Honey helps make already high-value customers more valuable

Existing partners who used Honey had 16.3% more revenue per customer compared to non-Honey partners

12 months after consumers interacted with Honey, the revenue per shopper was 38.7% higher than non-Honey shoppers

Honey’s Reward program, Honey Gold, helps increase basket size

Active Honey Gold shoppers have a 16% higher average order value and 108% higher gross merchandise value than non-Honey Gold shoppers

Honey Gold Rewards Programme: Commission Increase
During the four-week promotion period (21 April – 15 June, 2021) the German fashion retailer increased their Honey Gold commission rate by +1% (from 5-6%). Honey members received the Honey Gold reward automatically after checkout.

Honey Gold Rewards Programme: Commission Increase
During the four-week promotion period (21 April – 15 June, 2021) the German fashion retailer increased their Honey Gold commission rate by +1% (from 5-6%). Honey members received the Honey Gold reward automatically after checkout.

Honey Shoppers Can Earn Honey Gold
Honey shows a range of redeemable Gold reward points based on a retail partner's commission rate. The points program helps incentivise shoppers to purchase from your store instead of other sites.

Honey Re-engages the Shopper with Good News
Honey re-engages shoppers post-purchase with a personalised email to let them know the value of their redeemable Gold reward points.

Honey Can Redeem Honey Gold
Shoppers can redeem their Honey Gold reward points in the form of gift cards usable at select Honey partners or by donating the value to a charity of their choice.

Shoppers using Honey were 166.6% more likely to make a purchase than shoppers who had visited the brand’s website and did not use Honey

12 months after consumers interacted with Honey, the revenue per shopper was 38.7% higher than non-Honey shoppers

Active Honey Gold shoppers have a 16% higher average order value and 108% higher gross merchandise value than non-Honey Gold shoppers

Honey Shoppers Can Earn Honey Gold
Honey shows a range of redeemable Gold reward points based on a retail partner's commission rate. The points program helps incentivise shoppers to purchase from your store instead of other sites.

Honey Re-engages Shoppers with Good News
Honey re-engages shoppers post-purchase with a personalised email to let them know the value of their redeemable Gold reward points.

Honey Shoppers Can Redeem Honey Gold
Shoppers can redeem their Honey Gold reward points in the form of gift cards usable at select Honey partners or by donating the value to a charity of their choice.

Shoppers using Honey were 166.6% more likely to make a purchase than shoppers who had visited the brand’s website and did not use Honey

12 months after consumers interacted with Honey, the revenue per shopper was 38.7% higher than non-Honey shoppers

Active Honey Gold shoppers have a 16% higher average order value and 108% higher gross merchandise value than non-Honey Gold shoppers