Honey Gold Rewards Programme: Commission Increase
During the four-week promotion period (21 April – 15 June, 2021) the German fashion retailer increased their Honey Gold commission rate by +1% (from 5-6%). Honey members received the Honey Gold reward automatically after checkout.

Since adding Honey Gold as an ‘always-on’ solution, over the first five months the electronics brand saw an 80% uplift in sales value, a 35% uplift in AOV and an 33% uplift in number of orders when compared to the same period in the year prior. These substantial increases show that brands with higher-priced, high-consideration products can significantly benefit from the Honey Gold offering. The presence of Honey Gold on a technology brand's website can motivate shoppers to buy now, and do so with less consideration to competitive brands.

C A S E   S T U D Y

Canadian Electronics Brand

A leading Canadian electronics brand was looking for an effective way to increase sales value, average order value (AOV), and number of orders. The challenge was to incentivize shoppers to buy the brand’s typically higher priced products earlier in the shopping journey, with less consideration of competitive products.

A leading fashion retailer in Germany was looking for an effective way to increase sales value and the number of orders on their website.

Since adding Honey Gold as an ‘always-on’ solution, over the first five months the electronics brand saw an 80% uplift in sales value, a 35% uplift in AOV and an 33% uplift in number of orders when compared to the same period in the year prior. These substantial increases show that brands with higher-priced, high-consideration products can significantly benefit from the Honey Gold offering. The presence of Honey Gold on a technology brand's website can motivate shoppers to buy now, and do so with less consideration to competitive brands.

*Honey Internal Data, Honey Gold comparison period from 28 Jan - 08 Jul, 2020 / optimization period: 28 Jan - 08 Jul, 2021

C A S E   S T U D Y

Canadian Electronics Brand

01

Honey Shoppers Can Earn Honey Gold
Honey shows a range of redeemable Gold reward points based on a retail partner's commission rate. The points program helps incentivise shoppers to purchase from your store instead of other sites.

02

Honey Re-engages the Shopper with Good News
Honey re-engages shoppers post-purchase with a personalised email to let them know the value of their redeemable Gold reward points.

03

Honey Can Redeem Honey Gold
Shoppers can redeem their Honey Gold reward points in the form of gift cards usable at select Honey partners or by donating the value to a charity of their choice. 

Our Points-based Reward Program

Data source: Commission Junction – A study of Affiliate Incrementality, September 2018

01

Honey Shoppers Can Earn Honey Gold
Honey shows a range of redeemable Gold reward points based on a retail partner's commission rate. The points program helps incentivise shoppers to purchase from your store instead of other sites.

Honey Re-engages Shoppers with Good News
Honey re-engages shoppers post-purchase with a personalised email to let them know the value of their redeemable Gold reward points.

02

Honey Shoppers Can Redeem Honey Gold
Shoppers can redeem their Honey Gold reward points in the form of gift cards usable at select Honey partners or by donating the value to a charity of their choice. 

03

Our Points-based Reward Program

During the promotion period (28 January – 08 July 2021) the technology brand partner ran a Honey Gold campaign to motivate shoppers to buy and earn rewards through Honey.